Lowe’s HomeCare+ × quen williams
It would be an absolute dream for Lowe’s to partner with me on a signature short-form series called “Okay, so you bought a house. Now what?” It’s going to be 8+ episodes and covers everything homeowners need to know after they get their keys.
I was so excited to hear about HomeCare+ because it solves the problem this series is all about: nobody hands first-time homeowners a manual for maintaining their new home. HomeCare+ is literally the solution I wish I had, and one I’d love to suggest to my audience.
And I already have the proof. My existing video, “now what after closing?” generated 153K+ views and more than 10K saves. Organically.
My idea for this series grew from the overwhelming positive response to this video and a few others (listed below). The concept is not speculation. It’s proven that this is info homeowners need, and my audience has already shown demand for this exact post-closing content.
i already have the homebuyer HomeCare+ is built for
A snapshot of my actual audience, not general market data.
My community is built around women moving through the transition from renter to homebuyer to homeowner, including many who are buying and owning independently.
my audience
For women navigating homeownership independently, the learning curve doesn’t stop at closing. My audience repeatedly asks the practical questions that come next: What should I maintain? What can I handle myself? Who do I call when I need help?
this isn’t hypothetical audience fit
My strongest content already centers on this exact subject matter, and the audience treats it as reference material.
With a 6% save rate, this type of content is seen as valuable enough to save for later and act on.
two ways to reach new homeowners first
HomeCare+ becomes part of the education, not an advertisement inserted into unrelated content.
homebuying and homeownership are the content
I don’t make generic lifestyle content that occasionally talks about houses.
My audience has followed me through the decisions that happen before buying a home. “Okay, so you bought a house. Now what?” continues that relationship after closing.
The audience is already here. The need is already proven. The timing for HomeCare+ is unusually natural.
The goal is not to reach the largest possible number of people. It is to reach the right person at the exact moment she needs the information, and be useful enough that she saves it, shares it and acts on it.
The audience is already here. And they’re already telling me what they need next.