Media Kit
quen williams
For brands

your next customer is buying her first house, and she wants everything that comes with it.

I’m Quen, a licensed real estate agent and creator. I make content about buying a house, the money it takes, and the life after you get the keys. The home. The style. The little luxuries. 536K+ people follow along, and they ask me where I got all of it. They trust me because I tell them the truth, including about the brands I work with.

Email me → quen@quenwilliams.com
Quen Williams
The reach

real numbers. right now.

1.6M
Accounts reached on Instagram, 30 days
536K+
Followers across platforms
11K+
Email subscribers
42%
Email open rate, 90 days
TikTok 428KInstagram 103KYouTube 5.2K

100% organic. Engagement up 27% in the last 90 days. Every follower came from a video that helped somebody.

Audience snapshot

women who are about to buy.

A large part of my audience is actively preparing for homeownership. They’re opening savings accounts, pulling their credit, picking a lender, shopping for insurance, and planning a move. Then they’re furnishing, decorating, and settling in. They are making big money decisions right now, and they want someone they trust to point the way.

And they’re not only here for the numbers. My home shows up in every video, and so do I. The comments and DMs ask about the furniture, the decor, the makeup, and the outfits as often as they ask about rates. When my audience likes something, they ask where to get it.

83%
Women
98%
In the US
79%
Ages 25 to 54
76%
Parents
What they ask me about
credit · savings · lenders and rates · grants · insurance · furniture and decor · makeup and skincare · what I’m wearing · moving
Sponsored work

see what it looks like when we work together.

Why it works

I’m the expert, not just the face.

/01
8+ years in the business.

I started posting the same year I got my license. I’ve helped 1,000+ buyers since, and I’ve been teaching online the whole time.

/02
Nothing goes out unchecked.

Every number and every claim gets verified before I film. Your legal team and my audience both get the same careful treatment.

/03
Story first, product inside.

I don’t read ads. I tell the story of a real decision, in my real house, and show where your product fits. That’s why people watch to the end.

Brands I’ve worked with

good company.

Rocket Mortgage
Invisalign
TikTok
Opendoor
NewHomeSource
Manychat
Travelers Insurance
What we can make

pick the shape. I’ll make it sound like me.

short-form video.

A TikTok or Reel built around a real moment, buying the house or living in it, with your product doing something useful inside it.

series sponsorship.

Put your brand inside a running series my audience already follows, like “In This Economy” or “We’re Buying a House This Year.”

home and lifestyle.

Furniture, decor, beauty, fashion. The things my audience already asks me about, shown in my real home.

the money alert.

A feature in my email newsletter to 10K readers who signed up to hear about money and homebuying.

usage and allowlisting.

Paid usage, whitelisting, and ad codes are available and priced separately, so you only pay for what you need.

Rates depend on deliverables, usage, and exclusivity. Send me what you have in mind and I’ll send back a package.

Email me →
How I work

if I wouldn’t tell my sister, I won’t tell them.

My audience follows me because I’ve never sold them something that didn’t fit. That’s the whole reason a partnership with me works. So I only take on products I’d recommend anyway, and I keep the caveats in. That honesty is why people act when I recommend something.

From the comments
“Thanks girly for all your support & advice, you helped me get a $10,000 grant. my housewarming party is in two weeks, I did it!”
bunnny0126
Let’s talk

tell me what you’re working on.

Send me the brand, the goal, and a rough timeline. I’ll tell you if it’s a fit and what I’d make.

quen@quenwilliams.com →

One more thing. My audience asks me every week what I use. Which lender, which savings account, which couch, which skincare. I’d rather have an answer I’ve vetted.